Singapore Tourism Board - Singapore by Stream
Nobody knows a city better than a taxi driver. So, we turned one into a Twitch streamer to give rides, virtually from anywhere, through a taxi-mounted livestream studio.
Our design team created a visual system that leaned into Singapore’s culture with visual elements relevant to Twitch's platform.
Agency: TBWAChiatDay NY / Creative Directors: Nuno Teixeira, Jexy Holman / Art Directors: Royston Ang, Belen Aragon / Copywriter: Kaleb Mulugeta / Head of Design: Robyn Makinson / Designer: Alexandra Floresmeyer / Animators: Vivian Lee, JuengEun Han
Awards: Silver, Travel Tourism & Hotels, Kinsale Sharks, 2021