Pump Up the Jam

A party series I started that spins 90’s + Y2K House, Eurodance, and Electronic music.
The theme: Partying like it’s the new millenium. Check out the event Instagram here.

Visuals

In the late 90’s, there was an excitement about the future - pop culture immersed itself into a shiny chromatic world where technology felt at it’s peak. To develop the identity, I took inspiration from the way music was consumed at the time, using motifs like CD’s, computer media players, Walkmans, and desktop icons.