Twitch Hispanic Heritage Month - Visual Identity

For Hispanic Heritage Month, we launched a celebratory campaign highlighting Latino Streamers while shining a spotlight on all their unique passions, cultures, and personalities that bring their communities closer together.

Visual Inspiration:
Tiles work together to create a beautiful mosaic and, individually, they work as unique puzzle pieces that contribute to the greater whole. Inspired by this, we gave each streamer their own tile, showcasing the many ways they bring their community together on Twitch.

Group Creative Director: Adam Szajgin / Head of Design: Sam Johnson / Copywriter: Matt Everts / Animator: Jae Yoo / Project Manager/Producer: Jennifer Ha