Twitch - DJ Category Launch

Twitch has become the new home for DJs, in partnership with major labels like Universal, Warner, Sony and hundreds of independent labels. Now DJs can legally livestream using the vast majority of popular music.

Visual Inspiration:
To launch this new DJ program, we created a visual system reflective of nightlife, dance, and pure love for music.

Group Creative Director: Adam Szajgin / Design Director: Adam Stalnaker / Animator: Jae Yoo / Project Manager/Producer: Annamara Caughey

8.08 Festival

We threw a global, 24-hour livestreamed festival called 8.08 on Twitch. The campaign featured a placement in Times Square with our lineup, as well as social media assets for DJs to share, and a limited-time emote.